AI Marketing Assistant that improves your advertising
Free assistant that fixes the flaw in most briefs. Go make great work.
One of my biggest bets for this AI era? The best marketing teams will double down on fundamentals. Not abandon them.
And surprisingly, AI can help.
The Real Problem
Most bad ads don’t start with bad ideas. They start with briefs that don’t know how they want the communication to work.
Ask around:
Is it salience or persuasion?
Fame or direct response?
Brand-building or activation?
Most briefs can’t say.
Most teams don’t ask.
So every reviewer judges the ad through a different lens.
By round three, the idea’s dead - or unrecognisable.
The Assistant: A fix for fuzzy briefs
So I built an AI assistant to force the clarity most briefs avoid.
✅ It reads the brief
✅ Diagnoses the implied model of influence
✅ Asks the one question that protects the work:
“How is this communication actually meant to work?”
You can upload the instructions into Claude or ChatGPT.
Then just paste your brief and watch what it reveals.
What You’ll Get
A short video explaining the strategic flaw
A downloadable assistant you can use today
A practical tool you can run with your team, agency, or client
Use it before you write the ad - not after it fails.
I’ll be sharing more assistants like this over the next few weeks - each one designed to fix a specific marketing drag point.
This isn’t about AI replacing marketers.
It’s about removing the fuzz that kills good work.
🦊 From The Fox Advantage
